Mobile App industry is booming, there will be space if you market it properly.We use different apps in ios,smartphones and androids, mobile has been a powerful tool to interact with customer. Marketing effort starts from the beginning and it involves several steps pre-launch, post-launch and promotion.
Providing Name & Icon:
Time to choose a catchy name for your App, if it is not unique it will trespass on any other trademark and get rejected. Try to create an awesome and well-designed icon. It must deliver the purpose and the style of the App. You need to work hard to create an eye-catching icon.
Impressive Keyword:
Plan your marketing before start building your Apps. The first foremost step, choose the keyword it needs to be an impressive. Make sure the keywords are relevant with Apps and let customers realize what your apps does.
Dreadful Opponent:
Once the keyword and name is designed for the mobile App, view the top competitors in the search engine start analyzing them instead of filtering them one by one. Check out a competitor who has similar App, if their reviews are more it means a dreadful opponent.
Search Your Group:
After finding your opponent find the group that your mobile app belongs to like lifestyle app or social app etc. Generally social apps establish firm position and rank more, but lifestyle apps ranks less. It’s important to know the advantage and disadvantage and choose the most relevant category.
Launching the content includes the screenshot, website, promoting videos,announcement and press release.
Screen Shot:
Time to take quality, worthy, awesome screenshots which would impress the customer and convey all the features of the App.
Web Page:
It's very important to have a web landing page. It provides detailed information about your apps to web visitors, make them engaging and entertaining.
Promoting videos and Announcement:
Promote the App with trendy videos, word of mouth and social media are effective announcement of your launching date.
Press Release:
Request all your reporters to write about core features of your App.
Getting a proper feedback before launching the app store is a critical process it builds in customer.
Watch the Launch:
Watch Out and make sure reporters had written about your apps and it has been advertised. Send emails to all the potential customers, users and people who are interested in the launch.
Seek Your Customer:
Make sure that your apps are integrated with proper social media like Facebook or Twitter. It is very important that you integrate with a popular social media as it reaches customers easily. Approach plenty of ways where users get encouraged and rate your app. Post constantly in different channel need to work a lot to succeed.
Now time to increase the downloads than your partners and reach the top most level. Next is to view the downloads by the customer and check the stage funnel. Marketers know the best way to reach their customers they use analytical tools to understand their customer.It requires trendy, marketing skills with different strategies to reach the audience. Increase the download and reach the goal.
Do you have different strategy to market mobile Apps? write your comments.
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